CASES IN HEALTH CARE MARKETING

Title of the books is CASES IN HEALTH CARE MARKETING . Author Name :FORTENBERRY, JOHN L, JR. Excellent book for the Clinical Science, MEDICINE. Published byJONES & BARTLETT PUBLISHERS.

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.

Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor's materials.